Liever Zeeman

Problem
Because of Zeeman’s cheap prices, the general public doesn’t view this brand as a sustainable company. On the contrary, compared to their competition, Zeeman actually stands out in their sustainabillity concepts. 

Concept
To make this clear, I invented a stuffed animal who’s name is Liever. Its made out of recycled fishnets and plastic bottles. It also helps to raise awareness about the pollution of the environment and contributes to the ‘Plastic Soup Foundation’ project.