Daghap Dirk




Problem
While investigating supermarket chain Dirk van den Broek, one main problem occured to me. Their true indentity, being the cozy neighbourhood supermarket rooted in Amsterdam, was nowhere to be found. 

Also, because of the increased aging of the population, the amount of lonely elderly is rising extremely. 

Concept
I invented the ‘Daghap Dirk’ for these eldery people. It’s a daily meal plan with old school dutch recipes, especially composed to make life a little bit easier for them. And for Dirk van den Broek to give something back to the neighbourhood, just like the old days. 























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